B2B CUSTOMER PERSONA: EVERYTHING YOU NEED TO KNOW

In the business-to-business world, understanding who you're targeting helps you craft better offers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real d

Business services are the foundation of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add real value. Ke